As someone that works with small businesses to improve their presence online and push consumers to their physical location, I’m completely mindful of the necessity to advertise Business to business, Business to customer and general advertising. However I’ve noticed something which has truly started to annoy, irritate, no, drive me insane! It’s the marketing oversell. You know what I am talking about; the onslaught of “Amazing” promotions from the same individual (business) in your e-mail inbox or the continuous mail which falls out of your mail box like a flowing water fall or 6 slippery bats out of hell!
Preaching to The Choir
Alright, so as I said, I truly do realize the necessity to advertise. If we do not advertise our offerings, merchandise or business we’ll very likely pass away as a business, therefore I truly do comprehend the requirement for it. However, seriously! I don’t know what training was taken or who took you to the side and said that the most effective way to advertise to your consumers is to drop as much rubbish on them and mix in some valuable information however stop it!
As a businessperson, I do not have enough time to look through all that information and I truthfully start to think that I’m being stalked by some crazy salesman. I want helpful Intel and I do not actually know who you’re to believe that you are able to provide what you claim that you are able to. I’m a businessman! Please deal with me like one and not somebody that is searching for a “get rich quick” plan. Essentially, you’re utilizing your entire strategy to market me something which I might actually need however I cannot make it through your message; you’re preaching to the choir on this one and I truly cannot hear you.
You’re Part of The Static
I cannot hear you! Apologies for the dramatics, I simply wished to make a point. I don’t know how many of you have encountered things that I’ve discussed thus far, however if you have not, great for you since it can become very irritating when things like this take place. So, you go to look at your e-mail and there’s an e-mail from the same person who e-mailed you yesterday regarding their merchandise and today is the “LAST DAY” for you to benefit from their good deal.
And you go through the remainder of your mailbox and there are a minimum of 6 to 10 similar e-mails with similar subject line nearly. Listen, if you’re reading this article and you realize that you’re responsible for carrying this out, I want you to listen closely; I’m not angry at you, it’s not your mistake – I blame the one who trained you 1990s or early 2000s advertising methods. Listen, I want you to realize some things which will significantly enhance your conversation rate and perhaps get you some repeat consumers.
To be continued…